The Wow Factor – Trade Show Booth Design Lessons From Casinos

By | February 4, 2021

Las Vegas casinos are famous throughout the country for getting attention. The Vegas strip is designed to light up the night sky, to be a beacon for people who are visiting. Every casino is trying to outdo its competitors and draw in gamblers through its doors. In many ways, the same thing goes on at an exhibition. You and your competitors are trying to draw foot traffic to your displays. To accomplish that, you need to catch and hold visitors’ attention. The best casinos do that very well. Good trade show booths and successful casinos have a lot in common.

Lesson 1: Dramatic Trade Show Booths Get Traffic

Humans naturally notice things that are out of the ordinary, flashing, or moving. Even from the corner of their eye, a passerby will see something stunning – perhaps the Eiffel Tower in the middle of Nevada, or perhaps a video displaying above the trade show booths – and will stop to explore it further.

Some casinos probably take the idea of drama a bit further than most trade show booths would. Typically, a booth for a trade show would want to use a display of its actual promotions rather than flashing lights to attract visitors. However, if your company has the right atmosphere, playing up the fun aspects Vegas-style might be wise. Why not include popcorn or candy as a giveaway?

Lesson 2: You Can Benefit From Unexpected Trade Show Booth Attractions

Check out Casinofriday at Kongebonus wouldn’t be attractive if everything looked the same. Likewise, it’s often easiest to drive more traffic to your trade show booths if you’ve got a unique element that will drive word of mouth. There are many options that might cause such a result. The first is to have something excellent to offer. If you’ve got a something that shows well and will grab attention from far away, then the product itself might become the selling point.

However, there are many other ways you can reach out to your visitors without having something produced by your company to display that’s big, tangible, and distinctive from far away. Products like robots or statues can work wonders for differentiating your display. The key is to have an easy reference point. If your booth for a trade show is the only one with a large pink gorilla out front, it will be easy for people to find you.

Lesson 3: Individuality Is Key

You have one advantage that the casinos lack: you are offering a product that is different from your competitors. You share an industry, but there is something that makes you tangibly different from the companies around you. In Vegas, every casino offers gambling; it’s the atmosphere (and in some cases, the amenities) that vary. Use your position to your advantage. If you know that you will be immersed in a very unique display opportunity, highlight your product even more. If you’re the only one at the convention promoting your exact item, then you want to become known for that item. Become the go-to specialist on how your product works with all the other products there.

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